Services By Expertise.

Brand & Communication

At Abstract we harness new learnings from neuroscience and behavioural economics to provide a precise understanding of how people make decisions and their underlying motives and strategies to help grow your brand.

Customer Strategies

Our comprehensive customer and employee strategies help you decode customer relationships, put relevant, actionable insights at the heart of your business and empower employees to drive growth.

Digital solutions

We complement our core research offer with social media insights, mobile methodologies, behavioural data and partner with forward-looking consumers via online communities.

concept Development

At Abstract, we help clients turn innovation's failure rate around. Our solutions help clients screen differently and prioritise the ideas and concepts that provide real, top-line growth.


At Abstract Qualitative, our mission is to help you understand how individual human behaviour and emotion impact your business, enabling you to shape strategy and unlock growth.


Abstract Shopper understands that happy shoppers spend more - and leverages this principle to help you grow brand and category sales.

Research tools.

Concept eValuate

Concept eValulate uses growth potential (incrementality) as the key criteria for concept screening, focusing your investment on ideas with the best topline growth. Its diagnostics then help to improve these winning ideas.


ConversionModel provides detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, re-win existing ones and to optimise their spending.


Improve innovation success by more than six times industry norms with Matrix, our systematic approach to identifying and prioritising incremental opportunities at the very start of the innovation journey.


NeedScope is a unique brand planning system to help develop and manage irresistible brands. Using proprietary models, NeedScope uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.


This solution helps you unlock the unique code that lies at the heart of every customer relationship. By knowing your Customer Code you can create stronger customer loyalty and drive profitable growth.


ValueManager uses our proprietary choice modelling software to reveal the product features that matter most, and helps you align your pricing strategy with consumers' value perceptions.


Connect provides a 360-degree view of brand performance across all types of touchpoints. It measures and diagnoses the impact each touchpoint has on brand equity.

Services by sector.


As the world's leading provider of automotive insights, Abstract offers innovative, fast-paced solutions that provide clients with actionable insights to guide product development, vehicle launches, brand planning, pricing and customer experience.

Political & Social

In an age of economic uncertainty our industry-leading Political & Social practice helps governments and political parties develop policies, social programmes and political strategies - and evaluate their effectiveness.


Our solutions cover every aspect of the consumer and product lifecycle for FMCG, from brand strategies to product development, ad evaluation, mapping the purchase journey and increasing shopper spendings.


We are uniquely positioned to help finance providers navigate the challenges of their sector, with customised solutions based on 40 years' experience of the category.


Our unique understanding of the technology ecosystem is driven by an incremental view of innovation's impact and Connected Life, our global study of technology and consumer lives.